Contact: Laurie O'Brien
Phone: 816-309-3896

Audio Seminar on Consumer Privacy and Security Issues in ePrescribing
January 26, 2006, 1:00 - 2:30 EST

Registration Deadline: Wednesday, January 25th at 5:00 p.m. EST

RESEARCH TRIANGLE PARK, NC USA -- HEALTHCARE UPDATE NEWS SERVICE(TM) -- JANUARY 12, 2006: With ePrescribing Rules going into effect under Medicare Part D, physicians and pharmacies can obtain information about the patient's eligibility and medication history from drug plans.

But 12 percent of consumers believe they can hide health information from their primary care physician and seek advice from another provider. Will they see the open exchange of health information from their drug plan as a privacy breach or a chance to come clean and improve their health?

To help providers understand how ePrescribing will help them understand revenue potential and liability limitations, Physicians EHR is sponsoring a 90-minute audio seminar featuring three national leaders in ePrescribing.

  • Jodi Daniel, JD, MPH, Acting Director, Office of Policy and Research for the Office of the National Coordinator (ONC). Prior to her current appointment, she was Senior Counsel for Health Information Technology in the Office of the General Counsel of HHS. She worked closely with the CMS in the development of the ePrescribing standards regulations and the proposed Stark and anti-kickback rules regarding e-prescribing and electronic health records.

  • Rick Ratliff, Chief Operating Officer, SureScripts, oversees all technology development and advancement, implementation, and customer support efforts, in addition the development of alliances with strategic physician and pharmacy stakeholders.

    Prior to joining SureScripts, Mr. Ratliff was co-founder and senior vice president of HEALTHvision Inc. where he created the original business and strategic plan for the company's clinical messaging business. His responsibilities included managing the company's sales and marketing organization, developing and implementing business plans for customer relationship management and eHealth consulting services, and creating the eCommerce strategy and business plan.

  • Michael W. Hubbard, JD, Partner, Smith Anderson Blount Dorsett Mitchell & Jernigan, LLC, advises clients in healthcare privacy and security law, and is nationally recognized for his expertise in de-identification of health information. He is President of the North Carolina Society of Healthcare Attorneys, Inc, and holds a gubernatorial appointment to the North Carolina Medical Care Commission. Mike is also lead author of the Field Guide to HIPAA Implementation (2004) and the HIPAA Policies and Procedures Desk Reference, published by the American Medical Association.

  • Moderator, Carolyn Hartley, President, CEO, Physicians EHR, and editor-in-chief, Physicians eHealth Report. Carolyn also is lead author of EHR Implementation: A Step by Step Guide for the Medical Practice (AMA Press 2005)
  • The difference between ePrescribing and Medicare Prescription Drug Coverage
  • HHS's ePrescribing goals and what they hope it will do for quality of care and patient safety
  • Consumer Privacy and Security issues regarding ePrescribing that HHS is tracking
  • What EHR vendors, pharmacies and drug plans are doing and plan to do to protect the privacy and security of information
  • How to manage consumers when they learn their eligibility and medication history can be accessed by one provider
  • Protection and revenue enhancement opportunities in ePrescribing
  • Critical elements in your long-term privacy and security planning
  • Compliance managers and administrators
  • Privacy and Security Officers
  • Health lawyers
  • Hospital executives
  • Quality Improvement Officers
  • EHR Vendors with ePrescribing capabilities
  • Physicians and office administrators
  • Pharmaceutical executives
  • Medical Society Executive Directors
  • Employee benefits managers
  • Long term care executives

Audio seminars are live events that include session handouts and briefing materials, an interactive question-and-answer period, and access for an unlimited number of participants at each call-in site.


You will receive a certificate of attendance for 1.5 hours which you can submit to your accrediting board for approval for credit.

PowerPoint slides for you to use as critical points when educating your internal audiences and developing your own ePrescribing plan. Ms. Daniel's presentation will be available in the Resource Library on the Physicians EHR web site following the presentation.

WHEN: January 26, 2006 1:00 p.m. to 2:30 p.m. EST

WHERE: Your Office


We Offer Three Convenient Ways To Register:

  1. Go online by clicking here. Or, go to and select Revenue and Liability in ePrescribing from the main page.
  2. Call Laurie O'Brien at (816) 309-3896.
  3. Fax your order to (516) 355-8430. To download the order form, click here.
  • Orders on or before January 20 will receive the early discount price of $199.
    (Orders after January 20 will be charged $229.00)

  • Audio conference registration and briefing materials, plus a CD set of the seminar that can be used for communication, education, and training, $229 before January 20.
    (After January 20, $259.00)

CD recordings of the seminar and briefing materials are available for $199.

For more information, go to, or contact, or call us at (919) 859-9907.